SEO Approach – A quick summary
OnBoarding & Setup
- Technical Audit (OffPage, OnPage and Google Console)
- This is a comprehensive exercise to assess the current status of the site from all aspects
- A very detailed audit is done covering OnPage issues, OffPage issues ( backlinks quality) and technical aspects
- Competitors Analysis – acts as a guide to prepare the plan of actions in terms of KW choices, OnPage planning, Content Planning as well as link building strategy
- Identify potential easy opportunities to work for on priority
- Console and Analytics Setup
- Ensure Analytics setup is accurate
- Schema Generation, if needed
- Conversion tracking in place: This is extremely important aspects in digital marketing. Unless defined and set goals are not tracked, it is difficult to measure success in the right direction. Even if the site achieve 50% organic visitors, if they do not give rise to conversion in terms of higher leads or clients, the growth is meaningless.
- Goals are defined and track to closure
- eCommerce is setup correctly
- Funnels defined accurately
- Metrics baselines are set and tracked for goal achievement
- KW and Planning
- KW Research is an art. One cannot simply target the high volume Keywords and go after them. Ideally KWs are chosen first and site (and designated pages) is built around that. In most cases, this does not happen, especially when a ready site is handed over the agency.
- We identify the “low hanging fruits” i.e. the keywords that are likely to rank first and move relatively faster to the top 5 or 3. These KWs should be priority and once these are conquered, a new set of KWs to be chosen and promoted.
- KW Research may necessary lead to created targeted pages or posts on the site. Often the provided pages, on its given construct or content may not be able to challenge the competitor and replace them in the search engine. So, creating new pages or post, tweaking existing pages are
- Baseline and Goal Setup
- Decide metrics to track
- Define goals for tracking
- Setting up the goals in the analytics or GTM
Regular Monthly Activities
- Keep tracking Coverage issues in Google Console, resolve issues if any
- Mini tech audits and resolve issues surfaced
- Tracking and monitoring of targeted metrics, Identify issues if any and seek new opportunities or prospects
- Tracking Goals and conversions. Address issues if any identified in the process.
- Check toxicity of the backlinks profile and disavow poor links
- Write external content targeted to promote the targeted KW. KWs are priorities made based on ranking trends.
- OnPage content creation and tweaking
- Generating backlinks from relevant websites