Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

What Is Social Media Marketing?

Social Media is the technology platforms that connects people and help share information. Websites like Facebook, Twitter, LinkedIn, and Pinterest provide convenient platforms and opportunities to people for social interactions. Social media marketing is the skill to make use of these networks to build relationships, generate leads and engage potential or existing customer socially. This also provides an effective tool to build and nurture your brands online.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.