SEO CAMPAIGNS & SERVICES

Our campaigns are designed with one purpose in mind – to help customers gain positive organic change to their search positions.

WHAT IS SEO?

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

HOW WE GET RESULTS

OUR SEO STRATEGIES ARE SPLIT INTO 5 DISTINCT TASKS

CONTENT STRATEGY PLANNING

Content is what Google strives to deliver. They want to see pages that differ from everyone else and that will make you stand out from the crowd. We will help you write content that is both engaging for your visitors, and appealing to Google.

A LINK PROFILE THAT WOULD STAND UP TO ANY SCRUTINY

Google have no time for people who openly flaunt the rules and try to game the system, which is why we find real reasons for sites to link to you by determing assets that can be used, and coming up with creative ways to engage with others.

SITE USABILITY THAT FIRMLY ENGAGES WITH YOUR VISITORS

We want to ensure visitors stay on your site and feel compelled to make that next click. Through usability testing and site heuristics, we can make this happen. SEO is not just about search positions – it is also about conversions when visitors arrive.

ON-PAGE CHANGES THAT MEET ALL BEST-PRACTICE REQUIREMENTS

To ensure you don't succumb to any penalties, we will craft your pages in such a way that your messages get across without going so far, that Google penalises you for over optimisation. There is a fine line between 'enough' and 'too much' now.

SOCIAL MEDIA INTEGRATION

Social Media is playing an increasing role in search marketing strategies because of the way content can go viral and lead to increased traffic and a better user experience. We will assess your market and see how best this can be built to benefit you.