Conversion Rate Optimisation

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.

What is Conversion Rate Optimization?

What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take.

But what does that look like to you? It could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely.

Why should you care?

You should care about CRO for a few reasons. First, you are most likely paying for traffic to your site in one way or another, and a high conversion rate means a better return on that investment (ROI). It's also much more cost-effective to convert a higher percentage of the visitors you already have than to attract more visitors. In addition to improving your ROI, optimization helps to defend against the limited attention span of your average visitor by giving them what they want before they tire of looking for it and move on.

Conversion Rate Optimization Is…
  1. A structured and systematic approach to improving the performance of your website.
  2. Informed by insights—specifically, analytics and user feedback.
  3. Defined by your website's unique objectives and needs (KPIs).
  4. Taking the traffic you already have and making the most of it